Photography NFTs : Greener. Smarter. Faster. Stronger. Together.

Focus Market
3 min readSep 3, 2021
Photography © Paul Hamilton 2021

Photography NFTs

Photographers, if you are still unsure about NFTs and the cost of minting to the blockchain at the expense of the environment, then Focus Market has the solution for you and all of us photographers for the future. For those who still don’t know, NFTs is an abbreviation for Non Fungible Tokens, a unit of data stored on a digitized ledger known as blockchain. This certifies the digital asset to be unique and immediately verifying the contract for creators and collectors, in the case of photographers especially, these are our JPEG files. This process is just the same as photographers supplying Certificates of Authenticity with Prints as 1/1 or Editions.

Greener. Smarter. Faster.

Focus Market is a Photography only NFT platform that will rival and out perform it’s competitors, aiming to become number one for creators and collectors of photography with rewards for all contributors. Launching soon after rigorous beta testing in providing photographers a gateway and greener alternative for minting work with lower gas fees (gwei) across the Binance Smart Chain. We have watched and listened since day one, in preparation to help photographers join and be part of this exciting chapter in the NFT Community and Marketplace, topics surrounding blockchain and its environmental impact have gathered the attention of and raised discussions in the online communities and are still, we would like to reassure our photographers of our commitments and ethos, so here’s the greener, smarter, faster, bit. Blockchains with Proof of Stake models do not require intensive computation as those with Proof of Work consensus, and therefore have a significantly lower energy consumption footprint such as Binance Smart Chain, of which is one of the largest green DeFi blockchains. NFTs minted on the Proof of Work based blockchains cost 100+ times more than what they cost on Proof of Stake based blockchains such as the Binance Smart Chain, for example, Ethereum’s average transaction fee is around $5 to $9 while the Binance Smart Chain is $0.04 to $0.8 and can deal with hundreds of transactions per second more than Ethereum, making a huge difference on the impact to the environment, using less energy, reducing gas fees and the carbon footprint left behind. Focus Market is already thinking ahead of time, in the near future we will be adding the Cardano network to the platform as this is considered to be the most energy efficient of the upcoming networks, here’s what they have to say. “Cardano is a blockchain platform combining pioneering technologies to provide unparalleled security and sustainability to decentralized applications, systems, and societies, for making changes as innovators, and visionaries, with the tools and technologies required to create possibility for the many, as well as the few, and bring about positive global change. Built for a sustainable future, to help people work better together, trust one another, and build global solutions to global problems”.

Stronger. Together.

Focus Market is a Community focused NFT platform that will power its own economy, with the Focus Token we are building a full economic ecosystem that will empower, incentivize and enrich all stakeholders into our Photography only Platform, to release Clean NFTs into the Worldwide Marketplace. The growth of photography has really been a game changer in democratising artistic talent through advances in technology, our biggest strength is that we are community focused. This means that our upcoming FOCUS token will allow community members to vote, stake and earn a percentage of commission from each sale, this is by far the most lucrative area for creators (photographers) and collectors alike. Be sure to join us and get ready for launch as we Welcome photographers from all backgrounds and genres and really can’t wait to meet you all. The biggest market in the world is waiting to be monetized. Focus Market is driven by Creatives for Creatives.

Onwards and Upwards, let’s go! Join our Photography NFT Community for Updates. Twitter Instagram Currently Building Discord

03.09.2021 Author Paul Hamilton Artistic Advisor Focus Market Photography NFT Marketplace

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