5 NFT Photography Marketplaces You Should Know in 2022

Interim Website Landing Page Screenshot © Focus Market

Are you looking for dedicated NFT photography marketplaces?

Perhaps you’ve come to realize that OpenSea isn’t necessarily the best place for NFT photography and now you’re looking for marketplaces that focus exclusively on photography?

Well, you’ve come to the right place because we fully understand that you’re tired of seeing blog posts touting the same old NFT marketplaces that everyone already knows.

In this article, you’ll get to know 5 dedicated NFT photography marketplaces that will make photography aficionados smile.

Let’s check them out.

  • While most of the limelight in NFTs has been given to digital artwork and PFP collectibles, photography NFTs and the photo NFT markteplaces that comes with them are starting to gain traction.
  • Anyone can sell their photography as NFTs, as long as they make sure they choose the best NFT marketplace for photographers of their particular category.
  • As with most markets, 80% of the revenue is concentrated on 20% of the market players and photo NFT marketplaces are no different. You can expect high very earnings if you are a top creators, however, the average will end up with significantly lower earning potential.
  • We’ve put together a list of the top 5 photography NFT marketplaces on the market:
  • Focus Market, Ephimera, Photocentra, Quantum and Sloika.

Can I Sell Photography as NFTs?

You might be asking yourself right now: “Should I sell my photography as NFTs as well?

The answer to that question isn’t necessarily that simple.

You see, it all depends on what sort of photography you do and where your overall skills are.

If you consider yourself mostly a hobby photographer or perhaps someone who produces photos that target the mass market, then NFTs might not be the right choice for your right now (unless you try out Photocentra).

However, if you’re a professional artist who doesn’t just for run-of-the-mill clients and has time to explore new concepts, then you might want to give it a shot.

Remember, creating the artwork is just one piece of the puzzle.

You’ll need to understand how to promote yourself on social media as well.

How Much Do NFT Photographers Make?

In 2021 the average NFT photographer selling landscape photography made about $5,000, while the top earners made 10x that amount. Your success will vary depending on a combination of factors, including your skills, the effort you put in as well as uncontrollable external influences. NFTs are still very new. Do not judge its future potential solely based on the last 18 months. Before we go through our list of dedicated NFT photography marketplaces, let’s clarify a few things.

You will need to manage your expectations a little bit, simply because these marketplaces are nowhere near as big as the market leaders.

OpenSea is obviously a behemoth with tons of liquidity, but you won’t find too many photography collectors there.

Foundation and SuperRare are obviously great places to be if you’re a real artist, but since they are invitation-only, this isn’t an option for everyone.

That’s why we’ve put together this list of dedicated NFT photography marketplaces that are tailoring the user experience to that target audience.

Photography is a huge market, so it’s not a matter of “if” these marketplaces will grow in size, but rather “when”.

So let’s check them out.

Focus Market

A community focused NFT platform that is aiming to democratize photography.

The team wants collectors and creators to trade photo assets without any boundaries.

This relatively new NFT photography marketplace has been in private beta testing since Q3/Q4 2021.

The public beta launch is scheduled for Q2 2022 and the team has quite an ambitious roadmap ahead of them.

The Focus token is the central part of the Focus Market platform. It serves as a governance and staking device for the Focus Market community. In fact, 50% of all revenue generated on the platform will go to the FOCUS token stakers.

Features will include:

  • Native token $FOCUS incl. staking (Q2 2022)
  • Curated sections (Q3 2022)
  • Stock photos section (Q3 2022)
  • Community Hub “Metaverse” (Q4 2022)

Ephimera

Advertises itself as the world’s first NFT photography marketplace.

The platform supports photography and video art, is built on Ethereum, and only supports 1-of-1 art pieces.

Unfortunately, Ephimera isn’t an open marketplace and does require you to apply before you can list your artwork.

Features include:

  • Various listing options
  • Minting tools
  • Galleries
  • Drop calendar
  • Leaderboard
  • Magazine
  • 10% creator royalty
  • 10% fee on primary sales
  • 5% fee on secondary sales

Photocentra

Taking a slightly different approach to NFT photography marketplaces.

They are clearly positioning themselves as an alternative to existing stock photography platforms.

Their strategy is to promise photographers 100% of their photo sales, rather than just miserable percentages they would usually get from stock platforms.

This is meant to incentives photographers to upload their artwork to the platform and also get rewarded in their native $PHOTO token.

The approach is interesting and is likely to find lots of supporters amongst the mass market photographers.

Features include:

  • Native $PHOTO token (fixed supply)
  • Photocentra DAO
  • Built on layer 2 (Immutable X)
  • Featured authors
  • Leaderboards
  • 4.9% platform fees for buyers

Quantum

Currently one of the most professional NFT photography marketplaces we’ve come across.

That being said, Quantum primary focus is on curating and dropping NFT collections and making NFT photography easily accessible.

From what we can tell, all of the trading actually happens on OpenSea and not on Quantum itself.

This is a smart approach because instead of trying to re-invent the wheel and compete with the top dogs, Quantum is carving out a niche that’s far easier to manage.

Features include:

  • Drop calendar
  • Collections
  • Featured artists
  • Community votes
  • Quantum Key NFT with unlockable content and perks

Sloika

Another interesting concept around highly curated NFT photography marketplaces.

If you’re a fan of photography then you’re most likely also familiar with 500px.

Sloika was created by the founding team behind 500px, so you know there’s a strong and professional group of people working on it.

Features include:

  • Various listing options
  • Minting & reveal tools
  • Creator royalties
  • Creator collectives (royalty sharing)
  • Verification collections/authors
  • Custom tokens for each collection
  • Native $GACHA token

Conclusion

The current NFT scene is still primarily dominated by speculative buying of NFT collectibles and high-end digital art.

However, from a macro perspective, NFT photography has considerably more market potential given its accessibility.

We believe that as more photo artists gain the attention of the great public, photo NFT marketplaces will start to move into the mainstream’s field of view.

If you are a photographer and want to be part of this disruption, make sure you get started as soon as possible.

Written by Christian Heidorn, Tokenized

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Focus Market

Focus Market

All Photography NFT Marketplace on the Blockchain